Essay on William Shakespeares Fools -- Biography Biographies Essays

Shakespeare's Fools      Ã‚   Shakespeare used foolish characters in his plays to make points that he considers highly important. I had previously supposed that Shakespeare was an entertainer who sprinkled his writing with observations about humanity and its place in the world to please critics. However, I discovered that he was a gifted writer who had a penetrating understanding the condition of humanity in the world and sprinkled his plays with fools and jokes meant for the common man as a way of conceding to his audience's intellectual level. Or, as Walter Kaufmann said in his essay "Shakespeare: Between Socrates and Existentialism," Shakespeare "came to terms with the obtuseness of his public: he gave his pearls a slight odor of the sty before he cast them." Kaufmann continues his essay by saying that Shakespeare, unlike many modern artists, "turned the challenge of a boorish, lecherous, and vulgar audience to advantage and increased the richness and the subtlety of drama." (Kaufmann 3)    Perhaps the best example of Shakespeare's use of the fool (and certainly the best in any Shakespearean play that I have read) is Falstaff in I Henry IV. In "The Fortunes of Falstaff," Wilson claims that Falstaff is the embodiment of the vice of Vanity: he is cowardly in battle, proud and pretentious, dishonest, conniving, lacks respect for the property of others, and is concerned only with wine, tavern wenches, and comfort. It would be easy for a reader (or play-watcher) unfamiliar with Shakespeare to conclude, in our own time, that Falstaff has been included in the drama solely to provide entertainment value.    However, Falstaff is also essential to the play in many ways. He is necessary in the development of Prince Hal, ... ...han I first supposed. Rather than being mere device for the entertainment of his audience, Bottom and Falstaff (and many of his other characters) are used, in these cases to contrast the other characters of his plays, to make important points that Shakespeare wishes his audience to understand. They are integral parts of Shakespeare's drama.    References Kaufmann, Walter. "Shakespeare: Between Socrates and Existentialism" in From Shakespeare to Existentialism. Princeton: Princeton University Press, 1980. Shakespeare, William. The Comedy of Errors. New York: Penguin, 1965. Shakespeare, William. Henry IV, Part I. New York: Penguin, 1965. Shakespeare, William. A Midsummer Night's Dream. New York: Penguin, 1965. Wilson, John Dover. "From The Fortunes of Falstaff" in Shakespeare's Henry IV, Part I. Ed. Maynard Mack. New York: Penguin, 1965.

Gaps in the 24/7 Service Essay

The Service Complain Many companies offer 24/7 customer services. Knowing that customer service exists at any time of the day or any time of the week helps get the business in. Unfortunately, some 24/7 customer services fail to be serious about this. In more than one incident, I have experienced gaps in this kind of service. One time, I ordered a product online. What made me decide to buy that product over others brands was the 24/7-customer service being offered for free by the online company. I needed a 24/7-customer service because if and when the product needed repairs, I was only available during the weekends to have it serviced. The product was delivered on time. The site said that it took two days to deliver it and the product soon arrived my home after two days. I was using the electronic device for a week when it conked out. Problems came up when I called the customer service. First, the customer service lines were busy. It took me an hour to get a hold of someone who was able to take down my complete information and the complaint I had. Second, the company promised me that a service repairman was soon on his way that very same day. I decide to cancel my appointments to accommodate the repairman who never came that same afternoon but instead came in three afternoons after. Third, the repairman soon figured out that my unit needed to be replaced. He took the unit with him without leaving any replacements. Though he promised to bring one the next day, the replacement took a week to arrive while my own unit took two weeks to get repaired. In the end, as service consumer of the product I bought, I became miserable having realized that 24/7-customer service does not really mean quality service. The Cause of the Gap From the experience above, one would get into the core principles of services marketing and how conflicts arise when perceptions do not sum up equally with actual service performance. The client was expecting an immediate clear line with the first few dials he made towards the customer service phone but was frustrated when the call came through after an hour yet. The customer was expecting a service replacement when the repairman got the product that needed repairs. However, a replacement did not come in during the time it was expected to. Christopher Lovelock explains the integration of client expectations, perception of actual service rendered and the actual service performed by the company. These three elements have different characteristics critical to making customer service a marketable element. In this growing global village, a service consumer is most comfortable dealing with companies that are â€Å"24/7†. This kind customer service entices clients to decide on going for the particular company offering the services versus other companies who do not have 24/7 options. Other companies close during weekends and holidays. Other companies are open but only up till a certain number of hours. However, 24/7 companies means that the client can reach a customer care personnel at any time and day of the year. The gap in the experience explained above lies in the perceived service level of the client and the actual service performance. When the client considered 24/7 as the tipping point of his decision, he expected that customer service 24/7 means â€Å"now† kind of service, which includes a host of many other services. The client expects that the 24/7 does not only include taking in complaints, but it also included repairs, diagnoses and replacements. Here lies the problem because the company may have just meant that they were 24/7 in taking in complaints and that alone. Possible Solutions Solutions to customer service problems must be addressed by the company who is primary responsible in explaining to the client the scope of service. In 24/7 customer service, the stakes are higher. Lovelock expounds that the 24/7 kind of customer service is more than something that would entice the clients to buy the product or service. 24/7 means that the company is not only awake every minute. It’s not enough for companies to be stronger than other companies just because they stay awake compared to others. 24/7 may mean to clients that the company is not only awake and ready to take complaints but the whole corporate processes like sales, finance, repair, and delivery are awake and working as well. It is more usual that 24/7 companies have skeletal forces up during the night and weekends and holidays. However, the number of customer service staff during graveyard shifts must be proportionate to the number of possible clients that would be complaining. Another possible solution for this problem is to ensure that lines are open to take in complaints especially from irate clients. Other global companies have outsourced receiving client complaints to address managing the first burst of emotions from irate clients. An imperative in 24/7-customer care service is the clarity of what the 24/7 part is. For the experience above, the client was not cleared by the company that the only part that does not sleep is the taking of the complaint. Furthermore, this would mean that a service repairman is not promised to go to one’s house within the day, nor repair the product within 24 hours from the call. Companies around the globe are slowly addressing service marketing. With technology being more accessible, the difference between products is the kind of after sales service attached to the product being marketed. Companies must evolve into more service oriented rather than maintain old traditional marketing concepts that are product centered. As more and more companies offer 24/7, it is high time that companies and customer understand what 24/7 really means and how one prepares to do 24/7 customer service. References: Hogarth, Jeanne M. ,Marianne A. Hilgert, Jane M. Kolodinsky. 2004. Consumers’ resolution of credit card problems and exit behaviors. Journal of Services Marketing Jan 2004 Volume: 18 Issue: 1 Page: 19 – 34 Emerald Group Publishing Limited http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=856002 Lovelock, Christopher and Jochen Wirtz. 2003 Services Marketing (5th Edition) Prentice Hall; 5 edition Malhotra, Neeru and Avinandan Mukherjee. 2004. The relative influence of organisational commitment and job satisfaction on service quality of customer-contact employees in banking call centres. Journal of Services Marketing May 2004 Volume: 18 Issue: 3 Page: 162 – 174 http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1509188 Zeithaml, Valarie and Mary Jo Bitner, 2002. Services Marketing. McGraw-Hill/Irwin 3rd ed.

Malware and Spyware

Malware Malware,  short for  malicious  (or malevolent)  software, is software used or created by attackers to disrupt computer operation, gather sensitive information, or gain access to private computer systems. It can appear in the form of  code,  scripts, active content, and other software. ‘Malware' is a general term used to refer to a variety of forms of hostile or intrusive software. This malware will operate invisibly, often without displaying itself in your Task Manager. To top it off, malware usually refuses to be uninstalled through your control panel, and requires special tools to delete them from your drive.Yes, this is a direct cousin to viruses, but with a broader portfolio of wicked intentions. Malware includes  computer viruses,  worms,  trojan horses,  spyware,  adware, and other malicious programs. However, some malware is disguised as genuine software, and may come from an official company website. Malware is often used against individua ls to gain personal information such as social security numbers, bank or credit card numbers, and so on. Left unguarded, personal and  networked  computers can be at considerable risk against these threats.Various factors make a system more vulnerable to malware: * Homogeneity: e. g. when all computers in a  network  run the same operating system; upon exploiting one, one can exploit them all. * Weight of numbers: simply because the vast majority of existing malware is written to attack Windows systems, then Windows systems are more vulnerable to succumbing to malware attacks. * Defects: malware using defects in the operating system design. * Unconfirmed  code: code from a  floppy disk,  CD-ROM  or  USB  device may be  executed  without the user’s permission. Over-privileged  users: some systems allow all users to modify their internal structures. * Over-privileged  code: some systems allow code  executed  by a user to access all rights of that user. * Malwares affect networks easily because of the use of same OS. What does malware do? The most common malware functions are: 1. Malware steals your personal information and address book (identity theft and keystroke-logging). 2. Malware floods your browser with pop-up advertising. 3. Malware spams your inbox with advertising email. 4. Malware slows down your connection. 5.Malware hijacks your browser and redirects you to an advertising or a phishing-con web page. 6. Malware uses your computer as a secret server to broadcast pornography files. 7. Malware slows down or crashes your computer. Spyware Spyware  is a type of  malware  (malicious software) installed on  computers  that collects information about users without their knowledge. The presence of spyware is typically hidden from the user and can be difficult to detect. Some spyware, such askeyloggers, may be installed by the owner of a shared, corporate, or  public computer  intentionally in order to monit or users.While the term  spyware  suggests software that monitors a user's computing, the functions of spyware can extend beyond simple monitoring. Spyware can collect almost any type of data, including  personal information  like  Internet surfing  habits, user logins, and bank or credit account information. Most spyware is installed without users' knowledge, or by using deceptive tactics. Spyware may try to deceive users by bundling itself with desirable software. Some spyware authors infect a system through security holes in the Web browser or in other software.When the user navigates to a Web page controlled by the spyware author, the page contains code which attacks the browser and forces the download and installation of spyware. Spyware also has the same effects as malware has. How to protect your computer from spyware and malware? Here is the checklist for detecting and destroying malware * Install two or three different  anti-spyware programs  (â€Å"spyware cleaners†) on your computer, and update their definition lists regularly. Because every anti-spyware cleaner is imperfect, it is necessary to use combinations of these programs to catch the greatest breadth of malware.Also, the anti-spyware manufacturers regularly add new entries to their â€Å"definition† lists, just like anti-virus software. Make sure to keep your spyware cleaners updated with these lists! * Avoiding and destroying malware/spyware is not instant, and it is not a one-time event. Instead, stopping spyware/malware is a long-term game that is exactly like cleaning dirt out of your home. You need constant vigilance, and a regular habit of cleaning malware out of your computer every week. Build a weekly habit of â€Å"scan and detect†. This should also be done whenever you install new software.Many anti-spyware programs can be set to automatically perform scan-and-detect nightly. * Carefully read every EULA (end user license agreement) before clicki ng â€Å"accept†. If you see the phrase â€Å"3rd-party software may be installed†, make sure to follow the software install with a spyware cleaning. * Educate yourself on the latest strains of malware. In particular, start visiting these recommended anti-spyware sites, and update yourself on the latest malicious programs. * Egs of antimalware programs * Antivirus/Antispyware at About * Network Security at About PestPatrol. com database * Spywareguide. com * SpywareWarrior. com * SurferBeware. com * Cexx. org * Save your data, and backup often. Below are 5 easy steps you can follow to try to avoid and, if not avoid, at least detect and remove these programs from your computer system: * Be Careful Where You Download: Unscrupulous programs often come from unscrupulous sites. If you are looking for a freeware or shareware program for a specific purpose try searching reputable sites * Read the EULA: Eula is End User License Agreement.The EULA is a legal agreement you are m aking with the software vendor. Without reading it you may be unwittingly agreeing to install spyware or a variety of other questionable actions that may not be worth it to you. Sometimes the better answer is â€Å"No, I do not accept. † * Read the instructions carefully before you click. * Protect Your System through Antivirus softwares. * Scan Your System through antivirus antivirus softwares, firewalls and other protective measures.

A Walk in the Woods

Bill Bryson’s 1998 literary work takes its readers’ imagination, as the title suggests, to â€Å"A Walk in the Woods.†The author returning back to the United States after living for 20 years outside the country decided to the reconnect with his home landscape and hikes the Appalachian Trail. In Bill Bryson’s account of the Appalachian Trail, both historical and environmental information is received by the readers. More specifically the environmental crisis and its causes are dealt in this Bryson’s book. For some, environmental issues are quite uninteresting and dull.However, readers of this book are still compelled to continuously read it because of its humor and thought-provoking exploration of the wild. Moreover, Bill Bryson’s style and themes informs and teaches several environmental issues and concerns to its readers while entertaining them. Though, by scanning the history and events in other areas, it can be said that Bill Bryson’ s accounted environmental problems in his book does not occur solely in the Appalachian Trail, rather it is a world-wide problem.Bill Bryson accounts that the Appalachian Trail is 2200 miles, and I think he is telling the truth. Based on what I have learned (or know) about, the Appalachian Trail is a 2,147-mile-long footpath from Georgia to Maine, which follows the ridgetops of the fourteen states through which it passes.Although other people had put forth similar ideas, Benton MacKaye’s article â€Å"An Appalachian Trail: A Project in Regional Planning,† is usually looked upon as having presented the impetus for the Appalachian Trail.A regional planner, MacKaye saw in the post-World War I era an America that was becoming hastily urbanized, machine-driven and far detached from the positive reinvigorating aspects of the natural world. In addition to endowing with obvious recreational opportunities, the trail he imagined or visualized would be a linking line between a se ries of everlasting self-sustaining camps in wherein cooperation would replace antagonism, trust replaces suspicion, and emulation replaces competition.Encouraged and supported by relatives, friends, and like-minded acquaintances, MacKaye set about disseminating the idea of an Appalachian Trail to anyone who would listen, as well as officials of the National Park and National Forest Services.Particularly interested to the trail concept were members and officers of previously existing trail organizations such as the Green Mountain Club of Vermont, the New England Trail Conference, and the Appalachian Mountain Club. Not overlooking the advertising power of the press, MacKaye also solicited the help of newspaper reporters and columnists throughout the Northeast.The idea struck a chord form in October 1923, just two years after publication of his article, the first few miles of trail to be built particularly as a part of the Appalachian Trail were opened to the public in the area of Har riman and Bear Mountain State Parks in New York by the then recently formed New York-New Jersey Trail Conference.Acting upon a request by MacKaye and others, the Federal Societies on Planning and Parks met in Washington, D.C, in March 1925, for the intention of furthering action on the Appalachian Trail.There, an organization establishing the Appalachian Trail Conference (now known as Appalachian Trail Conservancy, committed to the protection and management of the trail) was adopted, and William A. Welch, of New York’s Palisades Interstate Park Commission, was named its chairman. Throughout the meeting, it was determined that the Appalachian Trail would run approximately 1,700 miles (which is 500 miles less than Bill Bryson’s measurement or the length of Appalachian Trail today) from Mount Washington in New Hampshire to Cohutta Mountain in northwestern Georgia.A northern extension was to stretch to Mount Katahdin in Maine while a southern addition would reach all of th e way to Birmingham Alabama. Among various branch routes that were also proposed, one was to follow the Long Trail in Vermont, another would extend into the Catskills, and another was to run along the Tennessee River to Kentucky.

Physiological Education Essay

Harvard President Lawrence Summers caused quite a stir in January 2005 when he proposed that women are lagging behind in science and mathematics because of â€Å"innate differences between the sexes† (Angier and Chang, 2005). Angier and Chang at the New York Times agree. They write that research has found that there are a lot of discrepancies–the architecture of their brains, in quantitative test scores, attitudes toward math and science–between men and women (Angier and Chang, 2005). The New York Times report found that boys have outscored girls in the math part of the SATs by as much as 35 points, while verbal scores are very similar. On the other hand, the report notes that there are more boys with attention-deficit disorder, learning disabilities, and autism (Angier and Chang, 2005). Boys, on the other hand, fare rather poorly with reading and writing. NAEP writing tests results in 2003 showed that boys scored 24 points lower than girls. The trend can be seen as early as the fourth grade all the way through college (Connell and Gunzelmann, 2004). Kate Melville explains that girls mainly use a system that is involves more memorization and association of words, while boys rely on a system the deals with the rules of language. Melville, citing a study by Michael Ullman, adds that both boys and girls are using different neurocognitive brain processes in learning language, and information processing (Melville, 2006). Jasna Jovanovic and Candice Dreves sums it up in saying that over the years, the notion is that boys have superior spatial abilities, which helps them in math. While girls are better at language and writing (1995). Do girls learn differently from boys? This paper will provide proof that they indeed do, and will try to delve into why and how they learn differently. Lastly it looks into recommendations for addressing such learning disparities between the genders. Preferences in Learning Styles Erica Wehrwein and her fellow researchers identify the learning style preferences of students to include visual, auditory, read-write, and kinesthetic. They also found that a little more than half of the females preferred a single mode of presenting information, as opposed to only 12. 5% of males (Wehrwein, et. al. , 2007). More than a third of the females favored the kinesthetic mode, followed by the read-write mode at16. 7% (Wehrwein, et. al. , 2007). On the other hand, boys preferred auditory, read-write and kinesthetic evenly (Wehrwein, et. al. , 2007). The researchers conclude that there is a significance difference in learning style preferences between boys and girls. Brain-based Differences Nikhil Swaminathan at the Scientific American says that a growing body of studies over since the 1960s have documented that girls have superior language skills. Swaminathan cites a journal report from the Neuropsychologia that says that girls completing a linguistic-related task showed greater activity in the areas of the brain that are responsible for language encoding, and abstract deciphering of information. The boys showed more activities in the visual and auditory areas, depending on how the words were presented (Swaminathan, 2008). Swaminathan concludes that in a classroom, it implies that boys have to be taught visually and orally (through texts and lecture) to gain a full understanding of the lesson, while girls can pick up the concepts by using one of either (Swaminathan, 2008). The study monitored the brain activities of 62 kids (31 of each) from 9 to 15 years old (Swaminathan, 2008). CBS News correspondent Elizabeth Kaledin cites a study conducted by University of California at Irvine psychologist Richard Haire, which shows that at the very least, men’s and women’s brains work differently (Kaledin, 2005). Kaledin also cites Dr. Jay Geidd’s studies showing that boys and girls have different brain development, with girls’ brains maturing faster than boy’s, except in the area involved in mechanical skills (Kaledin, 2005). Dr. Leonard Sax offers a much more empirical example, saying that at 12, the geometry area in a girl’s brain is equal to that of an 8 year old boy, while the language area of a boy’s brain is three or four years behind that of a girl’s brain. Dr. Sax concludes that boys and girls see, hear and respond differently (Kaledin, 2005). The Environment’s Role In an interview Parent News, Jasna Jovanovic stresses that there are no genetically-based differences between girls and boys. Jovanovic, however, says that girls will benefit more from teaching methods that include performance-based assessments, hands-on, active approaches, and cooperative learning. Jovanovic also reiterated that the difference might lie in the child’s environment. Jovanovic laments that societal expectations and stereotypes tell girls that they are not good in math or science, so they shouldn’t be very interested in it (Understanding Gender†¦ , undated). Jovanovic participated in a single-sex education in grades K-12 roundtable discussion sponsored by the American Association of University Women Educational Foundation. Jovanovic’s view is shared by Barnard President Judith Shapiro who adding that while nature may form part of the loss of interest among girls in science, there is also the nurture part (Kaledin, 2005). Donna Milgram, expounding on the gender differences in math, science, engineering and technology, says that the reason why many girls are floundering in these areas is that they have less experience in the hands-on application of learning principles than boys. Milgram says that the studies show that gender differences, most likely, stems out of nurture, not nature (Milgram, undated). Milgram adds that another important area of concern is that of perception and confidence. Females are most likely to succeed in science, engineering, technology and math if they feel confident that they could master it (Milgram, undated). Recommendations Jovanovic and Dreves recommends that child care providers and teachers give every child the chance to learn math and science. Staff should be trained on the equal treatment of boys and girls in the classroom, as well as be given the necessary resources and materials to give the children hands-on experiences in both subjects (Jovanovic and Dreves, 1995). Jovanovic, in the Parents News interview, also suggests a smaller class size, a core curriculum approach, more personal relationships between teahcers, students and administrators, more higher-order thinking-related activities (Understanding Gender†¦ , undated). Teachers, as well as students, need to be aware of learning style preferences. That way, they can tailor-fit their instruction, activities and tasks to optimize learning. Dr. Leonard Sax says that it’s very important to understand and pay more attention to the learning differences between girls and boys, and even in the differences in the way they develop. Dr. Sax points out that if we continue to ignore these differences, chances are at age 13, we’d have girls who think they can’t do math and boys who think that poetry is a waste of time (Kaledin, 2005). * * * The body of evidence, the growing of research, the viewpoints held by various authorities may differ, at the very least, and contrasting and confusing at the most. What’s clear, however, is the fact that girls and boys differ in they ways that they learn something. It may be attributed to physiological factors, or it may stem from the child’s environment. The debate, however, is important not because we need to determine whether boys are more intelligent than girls. That is way beside the point. Our role as educators is to make sure that our students learn, in a manner that’s easy for them. While suggestions have been brought to extremes like a single-sex classroom setting, the bulk of the responsibility rests on our shoulders. We need to understand these differences, be it physiological, or environmental. We need to understand our students. We need to understand their learning patterns. Having understood their strengths, and the innate differences, we can tap it to make it easier for them to learn. We need to find out the proper and optimal mix of instruction, of lectures, of the use of materials and resources. We need to be creative, innovative in the classrooms and outside it, in order to capture our students and interests in they way they were wired to appreciate it. Lastly, and perhaps, most importantly, we need to create a supportive classroom environment where boys and girls can be themselves, and make both understand that each of them are there to learn in his or her own style and pace. It’s the only way we can safeguard their self-confidence and esteem. References Angier, Natalie and Chang, Kenneth. (2005). Gray Matter and Sexes: A Gray Area Scientifically. New York Times. Retrieved on 15 April 2008. Connell, Diane and Gunzelmann, Betsy. (2004). The New Gender Gap. The Instructor, March 2004. Retrieved on 15 April 2008. Kaledin, Elizabeth. (2005). Intellectual Gender Gap? CBS News. Retrieved on 15 April 2008. Jovanovic, J. and Dreves C. (1995). Math, science, and girls: Can we close the gender gap? University of Illinois at Urbana-Champaign. Retrieved on 15 April 2008. Melville, Kate. (2006). Big Gender Differences In Language Learning. Georgetown University Medical Center. Retrieved on 15 April 2008. Milgram, Donna. Gender Differences in Learning Style Specific to Science, Technology, Engineering and Math. Retrieved on 15 April 2008. Swaminathan, Nikhil. (2008). Girl Talk: Are Women Really Better at Language? Scientific American. Retrieved on 15 April 2008. Understanding Gender Differences that May Occur in Classroom Settings. Adoption. Com. Retrieved on 15 April 2008. Wehrwein, Erica, Lujan Heidi and DiCarlo, Stephen. (2007). Gender differences in learning style preferences among undergraduate physiology students. Advances in Physiological Education. Retrieved on 15 April 2008.

The local ringgit currency(RM)

The local ringgit currency(RM) convert between RM3. 50 to RM4 to foreigners especially U. S dollar. So the cost of living is cheap by American standards. Which attract foreigners to come to our country for holidays. Others convenience facilities include 1. credit card facilities 2. Money changer 3. local and international banks HSBC,CITIBANK, MAYBANK Transportation Malaysia is served by an excellent transport system. Once you are in the country there is always transport available to you to even remote areas. Traveling by road in peninsula Malaysia is popular as it has well- developed network of roads. BY AIR Malaysia offers discount airline such as Air Asia offering cheap flights. Which enables people to travel worldwide. BY ROAD 1. Buses are inexpensive way to travel in Malaysia, bus routes within towns and cities typically charge fares according to the distance covered. 2. Taxi such as Public cab are available 24hours a day to provide transportation convenient to tourist that come for holiday in Malaysia. BY RAIL 1. It is possible to travel by rail within and to Peninsular Malaysia via Thailand and from Singapore. Malayan Railways or Keretapi Tanah Melayu Berhad (KTM) connects all major towns in the Peninsular. First, Second or Economy Class air-conditioned coaches are available. 2. The northbound Ekspres Langkawi departs nightly from Kuala Lumpur to Arau in Kedah. Arriving in the morning, it then proceeds to Hatyai, Thailand before returning back to Arau in the evening. 3. Senandung Malam is a KL-Butterworth-KL and KL-Singapore-KL sectional nightly service. Sleeping berths are provided in the first and second class coaches. BY SEA. There are several ports of entry in Malaysia, namely Penang, Port Klang, Kuantan, Kuching and Kota Kinabalu. Coastal ferries sail frequently between Penang and Butterworth, carrying both passengers as well as vehicles from the mainland to the island. Apart from that, there are many ferry/ boat services available for mainland-to-island and island-to-island travel around the country. Nature Malaysia welcomes you with a range of surprises. A tourist visiting this country is never disappointed as the person gets more than expected out of the place. From pristine beaches to intriguing rainforests, Malaysia has it all for you. Cameron Highlands As one of the most visited holiday destinations in Malaysia, Cameron Highlands are known for their natural beauty. This is a hill station that was developed by Britishers in the year 1920s. The place shelters a huge cosmopolitan population comprising Indians, Chinese, other ethnic groups and Malays. Cameron Highlands are known to be a home for waterfalls, extensive forests and trails that lead to these features and others. The destination is also a seta for tea factories. Visitors enjoy being a part of the tea factory trips through the Cameron Highlands. Pulau Tioman Pulau Tioman lies to the eastern coast of Malaysia. This island was rated to be the most beautiful islands in the year 1970 by the TIME magazine. The island is known to represent the paradise with its natural beauty. Pulau Tioman has white coral reefs contrasted with dense forests in the interiors. The months of November till February see a lot of crowd in this part of Malaysia though, the island is deserted for the rest of the year. Perhentian Islands Lying close to the Thai border and towards the northeastern coasts of Malaysia, Perhentian Islands are preferred family holiday destination in the country. The Islands are known for its spectacular beaches that promise to gift you an affordable vacation. The white sandy shores contrasted with the turquoise blue sea forms quite a treat for beach lovers and holiday makers in this part of the country. The Island mainly consists of two islands namely, Perhentian Kecil and Perhentian Besar

Business strategy Essay Example | Topics and Well Written Essays - 2000 words - 2

Business strategy - Essay Example 6 Environmental auditing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Shareholder’s analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Alternative strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Future strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Task 3 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Roles and responsi bility of strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Strategy requirements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Targets and timescales †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Introduction The business world has become increasingly competitive over the past few years and has necessitated that proper strategies be put in place to govern and define it. Various companies such as Apple Inc. have been involved in enacting strategies aimed at helping thei r company gain a competitive edge. A few of these specialized strategies Some of these strategies involve engaging in activities that make a company more able to derive a greater degree of revenue while at the same time reducing the costs of operation. For instance, Apple Inc. has decided to take advantage of the high demand of smart TVs within the current market as a main strategy of exercising a degree of competitive advantage within this specific sector. Further, the company has also been conducting aggressive marketing strategies aimed at gaining a competitive edge over its main rivals such as Samsung. Task 1: Demonstration of strategic planning processes: For the purpose of this paper, the selected organization will be Apple Inc.; one of the most successful multinational corporations with subsidiaries worldwide. It deals with the production of the communication equipment such as the iPhone as well as the creation of a litany of other consumer electronics. Further, the firm has also engaged in the development of different software for various applications. Currently, the company is in the process of production of new product lines which, according to management at the firm, will enable the company to gain a competitive advantage over its main competitors; Samsung, Huawei, and Google (Papalexandris et al, 2004, p. 90). Many analysts have pointed to the fact that the company is a market leader with respect to the massive amount of technical innovation and development that they are able to generate each and every quarter/year. As a function of this specialty and drive, the firm is able to make state of art goods; helping to explain why most of the goods from this company are in such high demand. Apple has many major opportunities owing to the fact that is has not yet been able to saturate markets; especially in the developing world. Despite the fact that its goods are expensive, they are in high demand due to their high quality and unique appeal that the bran d is able to generate. Currently, the company, just like many others, has been facing increased economic challenges. This is especially true after the 2007/2008 economic meltdown. However, to overcome this challenge, the management has been able to engage in a series of