Race and the Mass Media Essay Example | Topics and Well Written Essays - 1750 words

Race and the spile Media - Essay ExampleIn this paper, we leave alone talk about the impact of mass media on improving or weakening the relationships between the people belonging to unalike races. It is not difficult to identify how mass media hind end weaken and marginalize a particular ethnic group which is outlined in the article titled Revealed How UK media fuelled race prejudice. Rather it is more of a challenge to understand the concepts of race, marginalization, racial prejudice, and institutional racialism. These concepts along with the Antonio Gramscis concept of hegemony and Stuart Hall literature provide us with an in-depth understanding of why racial discrimination is misfortune in the United Kingdom and in all western countries including Australia. Once we understand the concepts of race and hegemony, we will become able to truly identify what responsibilities media holds in improving race relations. In this paper, we will discuss the impact of mass media on improv ing or weakening the relationships between the people belonging to different races.... Another critical issue which is affecting the rights of minorities livelihood in any specific part of humans is racial prejudice. Racial prejudice occurs when one specific race is given more powers and attention as compared to other races or ethnics minorities. The concept of racial prejudice stems from the issue of unequal distribution of powers among the people living in a country. Power is one of such elements of a family which give rise to dreaded problems for the society if handled improperly. When one race is given all powers, racial prejudice occurs which takes away the peace of the society along with the rights of minorities. Institutional racism is another concept related to the overall concept of race. Institutional racism occurs when institutional powers are given to the people belonging to one specific race. Social caste constitution based on the differences between people leads t o institutional racism. Institutional racism results from the social caste remains that sustained, and was sustained by, slavery and racial segregation (Head n.d.). 3. Concept of Hegemony The basic concept of hegemony is that it is not just the describe or power which drives a man rather ideas also play a considerable intent in this regard. Trubshaw (2004) states, Hegemony can be established either by coercion or more subtly by what are usually termed consensual processes Antonio Gramscis concept of hegemony was that one social class dominates other classes. He believed that the preponderating class not only controls the society politically and economically but also makes other classes encompass the world as the dominant class perceives it.