External Analysis

remote Analysis 1. PESTLE Factors Political and Legal political sympathies has high give way efficiency, justice and transparency. Company or individual father low assess rate easy to calculate. Government sup miens the development of labor and commerce. EconomicHong Kong is the fields 11th trading powers and 2nd course market in Asia. One of the most free trade port and open coronation policy. It is the only one RMB offshore market. Over-estimation of the consequence of visitors. sack $46 zillion in the second year and $12 zillion in its ternion year. Socio-CulturalBy colonial influence, Hong Kongs culture bequeath much intimately to the western country. More open and easy whence investment in mainland China. Widely recognized as one of the freest economies in the world. Well conciliate the Chinese culture. Marketing campaign was not warring enough. Technological diversification in Business and paid service. Have super educated professional talents and mod ern management structure. EnvironmentalResulted in major(ip) environmental problem, such(prenominal) as the death of the marine life and taint from the nightly fireworks display. 2. moment of PESTLE Analysis * As the management over-estimation of the number of visitors and with the Shanghai Disneyland willing open in 2014, Disney HK should consider expansion their accepted target markets, not only focusing on the visitors are from the mainland China. Hong Kong Disney should be more self-assertive in their marketing campaign to let more visitors will fitted to make more visit. At the same time, Disney HK should emend their service grapheme also the management as well. * Hong Kong public feels that Disney has shown minute respect for the sentiments of sight and has exhibited little social responsibility. Disney HK should increasing emphasis on environmentally and contract more socially responsible.External AnalysisExternal Analysis 1. PESTLE Factors Political and Legal G overnment has high work efficiency, justice and transparency. Company or individual have low tax rate easy to calculate. Government supports the development of industry and commerce. EconomicHong Kong is the worlds 11th trading powers and 2nd stock market in Asia. One of the most free trade port and open investment policy. It is the only one RMB offshore market. Over-estimation of the number of visitors. Loss $46 million in the second year and $12 million in its third year. Socio-CulturalBy colonial influence, Hong Kongs culture will more closely to the western country. More open and easy then investment in mainland China. Widely recognized as one of the freest economies in the world. Well adapt the Chinese culture. Marketing campaign was not aggressive enough. TechnologicalDiversification in Business and professional service. Have highly educated professional talents and modern management structure. EnvironmentalResulted in major environmental problem, such as the death of th e marine life and pollution from the nightly fireworks display. 2. Implication of PESTLE Analysis * As the management over-estimation of the number of visitors and with the Shanghai Disneyland will open in 2014, Disney HK should consider expansion their current target markets, not only focusing on the visitors are from the mainland China. Hong Kong Disney should be more aggressive in their marketing campaign to let more visitors will able to make more visit. At the same time, Disney HK should improve their service quality also the management as well. * Hong Kong public feels that Disney has shown little respect for the sentiments of people and has exhibited little social responsibility. Disney HK should increasing emphasis on environmentally and become more socially responsible.