Semiotic Analysis is Lanvin Paris Research Paper

Semiotic Analysis is Lanvin Paris - Research Paper Example Semiosis has the ability to make models, which means that people have the capacity to produce and comprehend the specific types of images required for codifying perceptual inputs (Sebeok and Danesi 2000). Semiosis allows for representation and understanding this representation, which is a capacity of all human beings. The exploratory stage of knowing and understanding an object constitutes a sensory modeling phase required of codifying an image (ibid). Â  Lanvin Paris was founded in 1889 by Jeanne Lanvin and is considered the oldest French couture house. It has become a reference for fashion, accessories, and perfume for the Parisian industry. Lanvin Paris is apparently named after the person who conceived it and is now recognized worldwide for its elegance in style and refinement. Artists and young talents from several domains surround the fashion firm in which an outstanding cultural heritage is a result. This artistic tradition is perpetuated by Lanvin through its advertising campaigns.Lanvin is geographically situated in the place where it was first established, a street known for its standing in the luxury market, particularly at 15 & 27 Faubourg Saint-Honore, Paris. The Lanvin brand has become a reference for luxury in terms of perfumes and fashion even in the US, Europe, Asia, and other continents.Fashion advertising, like the kind of advertising pursued by Lanvin, is an excellent example of identity-image producing media. Fashion possesses a cultural language of style which it is acknowledged for, and identity is said to be tied to the nature of the product being worn since they are shown for public display (Rhodes and Zuloago 2003). The domain of high fashion advertising is said to describe a certain identity which is unified according to general types of what they signify - young women, high-class people, high status, etc. in which this identity is set by the constant repetition and variation of images (ibid). This set of imagery is created in a unified manner by highly paid artists, designers, photographers, models who promote image identities to the general public by advertising the products according to image-based identity. Products such as high fashion, in particular, are marketed to a select few of consumers due to their high cost, although the identity promoted by these products is meant for the general public by advertising them to glossy magazines. Lanvin Paris is an example of this produc t.It is clear that an advertising image is analyzed semiotically in order to disclose the underlying meaning embodied in a text or an image itself. Since semiotics constitutes the sign systems within texts and their role in creating meaning, the sign becomes an iconic sign as it resembles or implies what it signifies.