Grunert's Total Food Quality (TFQ) Model Aid Food Essay

Grunert's Total Food Quality (TFQ) Model Aid Food - Essay Example This research will begin with the statement that several attempts have been made to consumers’ perspicacity of food that has facilitated or prohibited the food choice, consumer attitudes and incentives for purchase/non-purchase for UK food firms in designing marketing strategies. According to subsist research, organic food is identified as food without ‘chemicals’ and ‘growth hormones’, that is ‘not severely’ produced and is grown as â€Å"unsophisticated†. People buy food mainly for health motives; in sight of being best for their children because of lesser pesticides and manure residues. Furthermore, very well taste being free from Bovine Spongiform Encephalopathy, genetic amendment and food additives are incentives for buying food. According to the Grunert’s Total Food Quality Model, the propensity towards augmented consumption of food can be correlated to a broader concern with regard to environmental issues. The major r easons that thwart consumers from purchasing food are: high price, be deficient in availability, gratification with conventional food, lack of reliance, the inadequate choice and paucity of perceived value. Although a number of consumers have shown curiosity in food, the food options of comparatively few people have been affected. Hence, expressed curiosity in food does not play a momentous role in food purchase and a disparity between positive attitude and behavior is evident. Thus, the acquaintance of consumers’ cognitive structures and their impact on the purchase decision will indeed shed light on consumers’ food purchases verdict that facilitates UK food firms in devising their marketing strategies. Economic theory has shown some confine in explaining the intricacy and multidimensionality of consumer activities. These bounds not only relate to the supposition of consumer rationality (that is utility exploiting behavior) and flawless information. The majority of ec onomic models use relative prices and disposable income or budget as illustrative variables of consumer deeds and treat every other sway (for instance social, economic and cultural factors) as cloaked or latent variables: quality inspection is one of them. The analysis of Grunert’s Total Food Quality Model guides United Kingdom food firms devising marketing strategies that how consumer attitude deals primarily with predilections and how predilections are formed in the mind of the consumer.